Welcome to Chesapeake Analytics
They say that the first step to solving a problem is admitting you have one. Personally, I find it difficult to say no to new clients. Over the past two months, I added clients after I told our staff that we weren’t going to take on any more work. Twice.
The last decision pushed us to better delineate our service offerings. Even before that, someone had characterized the brand as “muddled,” a word that linguistically I enjoy, but in this context made me cringe. A branding expert convinced me to do something with the agglomeration. The decision was made to introduce a new brand, Chesapeake Analytics, which will manage our fundamental and technical trading offerings.
Why “Chesapeake Analytics”?
From the first thoughts of naming this brand, I wanted a connection to my home state, Maryland. Even though I wasn’t born there and haven’t lived there in over thirty years, it’s still home. From when I was nine years old, my father and I sailed the Chesapeake Bay and even today, those are my best memories from growing up. I learned a lot about my dad and even more about myself.
Our sailing adventures weren’t limited to fair weather days. One Halloween Sunday we were on the South River going to the Bay and a west wind howled. It was an easy easterly reach to the Chesapeake, but trying to get home was another story. We had to tack (zig-zag) back to the marina for hours. In the moment, I was more worried about trick or treating, but in retrospect, we were dangerously close to capsizing.
We sailed on winter days when it was so cold that chicken noodle soup froze in the thermos. We sailed on summer days so calm that we could jump off the boat to swim by the Bay Bridge and not even drop anchor. (Feel free to ask about the sharks and jellyfish.) Through these experiences, I learned to respect the Bay, and it set me on a path to my career in meteorology.
The Chesapeake Bay is a beautiful body of water that is integral to Maryland’s economy. It also becomes dangerous if you aren’t watching for little signs of trouble. This makes the markets a lot like the Bay. Commodity, equity, and cryptocurrency trading contribute to the global economy. Both show subtle signs that changes are coming, whether it’s storms on the horizon, money flowing out of Bitcoin into the S&P 500, or a prolonged drought and its impact on soybean yields. Chesapeake represents the vitality of the Bay and the markets, along with their shared potential for risk and reward.
Chesapeake Analytics brings our clients the tools needed to navigate the dangerous waters of the market. Morning calm can give way to rough seas by afternoon. By nightfall, a Nor’easter may send some to a protected harbor, while others seek the thrilling reward that comes with risk. Like the weather, markets rest for no one. Through our partner companies, we offer traders actionable insight, along with research tools to save time. This gives our clients the opportunity to focus on what they want to do: trade.
Since 1997, Chesapeake Analytics’ founder, Dr. Aaron Studwell, has been providing weather forecasts and fundamental market analysis to the energy trading community, building his reputation as an effective communicator with a passion for the sector and the people in it. Marketing and Social Media Coordinator Stevie Thompson brings her insight and artistic flair to engage our client base. Chesapeake Analytics is where business and analytics come together.
Reach out today and let’s find ways to work together.
Written by Aaron Studwell, April 6, 2021
Photo credits: Chesapeake Bay Bridge, Michelle Schuler; Frozen Severn River, Baltimore Sun; Choptank Lightning, David Elzey